Marketing - The Life-Blood of Your Business

You may have the greatest idea for a business in the world,
the best products that you are proud to represent,
the most wonderful and unique service -
but unless you let people know about it,
it will never have the opportunity to bring you success.

There was a movie about a man building a baseball field
in his cornfield. Perhaps you saw it. He had a premonition,
or a dream: "Build It And They Will Come."
That will certainly NOT be true about your business.
You cannot just build it -
you need to let, indeed make people know about it!

As P.T. Barnum said,
"Without promotion something terrible happens -
nothing!"

There are many ways to market your business.
Some will be more suited to your business than others.
Some are somewhat pricey, others are free or nearly so.
But the more ways you can find to market yourself, the better off you will be -
the more chance for success you will have. There are many good books,
and e-books on the subject. (See bonus offer on this website!)
Use as many methods as you can.

Here are some ideas that you can research and follow up on:

• Business Cards: traditional ones, and unique ones
• Brochures
• Signs or Banners
• Presentations with audio-visual aids
• Developing and using mailing lists
• Fliers
• Bumper Stickers
• Calendars
• Create a contest
• Present a seminar or educational class
• Create an audio tape or video tape
• Posters
• Attend trade shows
• Write a newspaper article, or column
• Author or create a newsletter
• Offer Special Reports
• Network through local organizations such as the Chamber of Commerce
• Get testimonials and endorsement letters
• Fax-On-Demand
• Direct mail sales letters
• Post cards
• Classified or yellow page ads
• Card decks

Know the IRS!

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